After GM Announcement, Ford Tweets, ‘It’s All About The Execution’

Posted on May 16 2012 - 3:47pm by Editorial Staff

We reported earlier today that General Motors planning to stop advertising on Facebook after the company’s marketing executives determined their paid ads had little impact on consumers. GM confirmed the news and said:

“We regularly review our overall media spend and make adjustments as needed,” a GM spokesperson said in a statement. “This happens as a regular course of business and it’s not unusual for us to move our spending around various media outlets – especially with the growth of multiple social and digital media outlets. In terms of Facebook specifically, while we currently do not plan to continue with advertising, we remain committed to an aggressive content strategy through all of our products and brands, as it continues to be a very effective tool for engaging with our customers.”

The interesting part is that soon the news comes into web-os-sphere, GM’s competitors, Ford  sent out the following message on Twitter:

It’s all about the execution. Our Facebook ads are effective when strategically combined with engaging content & innovation.

Ford said in a statement:

“We’ve found Facebook ads to be very effective when strategically combined with engagement, great content and innovative ways of storytelling, rather than treating them as a straight media buy,” a Ford spokesperson said in a statement. “We continue to have a strong, collaborative relationship with Facebook, which includes first-of-a-kind vehicle reveals, advertising and innovative ways of sharing content. Our engineers have also been working with Facebook engineers to develop unique and safer ways of integrating the car experience with Facebook.”

Well, over the top and not to forgot, Ford and GM have 1.5 million Likes and 378,000 Likes on their Facebook Pages, respectively.

(Image Source: Facebook Ford Page)

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