Small businesses do have a hard time trying to make the most of smart marketing strategies. Indeed, it is essential for them to be in a position to extend their reach and to compete against largest companies. However, when competition is part of the equation, every marketing step you take needs to be carefully considered. One of the preferred marketing methods to increase reach is to optimize your ranking in the search engine – also called your SEO strategy. Indeed, improving your ranking enables your website to appear ahead of large competitors in the search results. Consequently, you are more likely to attract clicks and clients. Besides keywords and link building, here are three unexpected ways to support your SEO results.
What Does Your Website Look Like On A Phone?
Technically, your web design doesn’t matter in terms of SEO. The search engines have no possibilities to know whether your background is gray or beige, or whether it is supposed to feel friendly or professional. But there’s an element that is essential to the success of your SEO strategy, and that is a key factor of ranking observed by all search engines: A responsive design is essential. It is about ensuring that the design is accessible from all devices, such as smartphones, tablets, and laptops. The lack of a responsive website is penalized and will drag your website lower in the list of search results. The best way, for small businesses to ensure that their website is accessible for all platforms, is to use a solution that offers mobile optimization as well as web templates. https://www.ipage.com/hosting-features even offers additional hosting and marketing guides in addition to responsive functions. If you are unsure whether your website is responsive, try opening it from a smartphone. If you need to zoom in and out to read the content, then it isn’t responsive.
Are You Making The Most Of Your Social Media Platforms?
Matt Cutts mentioned that Google doesn’t look at social signals to rank your page in the search results. However, this doesn’t mean that you should neglect your social presence. According to https://blog.kissmetrics.com, social media links are believed to boost your search rank. They indeed appear as an external link for your content and therefore drive valuable visits to the site. For brand searches, the social media profiles also appear in the search results, which means that this multiplies the potential of attracting clicks for your business by the number of social media platforms. Besides, there is no indication that social media will not become a significant ranking factor in future!
How Do Customers Feel About Your Business?
Since the introduction of RankBrain, the machine-learning AI system that Google uses to process search engines results there have been talks that the ranking algorithm will use AI for the observation of user behaviors. Indeed, as a learning protocol, it is important to understand that the way users react online can be recorded and utilized to improve ranking results. Imagine that users have a negative impression of your business and that, as a result, they refuse to click on your web link in the search results. As they do, gradually RankBrain will learn to push your ranking down to present users with results that they want to interact with. In other words, your brand image is key to SEO!